Give the copy a run-through
2. Flip the perspective. If most of your web copy informs your reader of what 'we' do and what 'we' have, then make the perspective switch. Give the copy a run-through, and tick RS gold off all those we's and us's. Let your trusty red pen guide the way.
Let's say you wrote a sentence that says, 'We have over ten years of experience in the design industry. ' Revise it to something more envigorating and customer-focused, like: 'Imagine how much more you can accomplish with a 10+ year professional designer on your side. '3. Turn the passive to aggressive. Action begets action. Passive lacks passion! Replace your passive verbs with action verbs and your copy comes alive.Passive: I am a copywriter. Active: I write copy.Passive: We are a collection of web professionals who specialize in copy, design Cheap RS Gold and marketing.
Active: We provide exceptional web copy, design and marketing services for clients large and small.